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Beauty Industry, Beauty Launches

How Smart Is Cliniques New Moisturizer?

A new generation of skincare will hit shelves in July

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By: Jamie Matusow

Editor-in-Chief

Estee Lauder’s Clinique brand says it will introduce Clinique Smart Custom-Repair Serum in July, describing it as a new generation of skincare “smart enough to understand your skin’s past and change its future.”

The company says the new line took five years to develop, and involves 37 patents. Describing it as a breakthrough, it says the serum offers targeted repair, effective on uneven skin tone, dark spots, dullness, lines and wrinkles. It further claims that the product, laced with high-tech ingredients as well as red algae and licorice extract, can even tell what doesn’t need fixing, but that the ingredients still remain “on call. It’s that smart,” the announcement says.

Pricing will be $59.50 for 30ml., and $89 for50 ml. The line will be advertised through print and television.

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